If you want to maximize your sales in this period, you’ve got to have your email marketing dialled in. When done correctly, it’ll be responsible for 35-50% of your entire monthly revenue, so it’s not something you can afford to miss out on this quarter.
To help you out with that, we’re going to run you through the 5 of the most important things you need to know about email marketing in Q4. Take notes, and apply some changes to your current marketing plan to maximize your list.
1) You Need A Clear Call-To-Action
The primary purpose of your email is to make sales. Yes, you want to build a relationship with your customers too, but without sales, you just have a list of mildly interested virtual friends. So make sure your CTAs (calls-to-action) are super clear and easy to understand. Your reader should be able to easily identify where to click to buy your products.
2) Don’t Forget Mobile Optimisation
How do people primarily check their emails? It’s not on their PC or laptop anymore; it’s their smartphone. If you want to get the most out of your list this Q4, you need to optimise every campaign you send for mobile, so it looks appealing, reads well, and ultimately, converts!
3) Provide Value At All Times
During a highly pressured sales period like Q4, it can be easy to get swept up writing “salesy” content such as “50% off when you buy X” or “Don’t Miss Out On 25% OFF!”. Yes, you need this kind of language to create clarity and/or urgency around your offers, but you can’t forget the value-adding content. Your subscribers aren’t just on your list for sales they want to be connected to your brand to learn about you and learn from you! So, pepper in value pieces in between all the sales speak to keep a healthy balance.
4) Use Images, GIFs, and Videos
People LOVE images, GIFs and videos; it’s no wonder they increase click-through rates by 20%+! Just go easy on them. Too many elements like these in one email can trigger spam filters, getting your email sent straight to “that” dreaded folder, where your amazing meme or GIF will never be seen by anyone.
5) Include Customer Testimonials/Success Stories
Everyone loves to hear/read testimonials about products they’re interested in! It’s their way of figuring out whether your product/service is for them, and gives them more confidence about giving you their money since they can physically see evidence of others doing the same. Video testimonials are always best, but even simple text testimonials with a picture work a treat, especially in Abandoned Cart emails!
And there you are! Apply these insights into your email marketing strategy and watch your engagement and sales skyrocket this quarter.
Want to really supercharge your email marketing for Q4 2021 and turn it into a sales generating machine of awesomeness? We’re here to help.
Our rapidly growing team of marketing experts has already helped 150+ eCom brands like yours to generate more sales from email on a month-to-month basis, and Q4 is our speciality!
Imagine what your business could look like this quarter if you had a team of email aficionados creating your campaigns and flows for you.
If you want to take the stress out of your marketing and reap even more rewards than ever before, then click the link below to book a call with our team and see how we can help you!
==> Book Your Free Consultation Call With Our Team (limited spaces).
See you soon, and good luck with Q4!
-The UE Team