25 Easy Ways to Improve Your Email Open Rate

June 15, 2024


The number of people who open your emails is steadily decreasing. Then you’ll need a plan to quickly boost your numbers. Fortunately, that’s the focus of today’s post.

Is there an issue with this? What’s the deal with emails? Not at all! Even while 72 percent of individuals say they like to get emails, it doesn’t ensure that they’ll open yours.

If your email marketing has a poor open rate, you won’t be receiving new business from it. A long-term situation like this is not ideal. So, how do you get more people to open your emails?

Do you know what a high open rate means for an email?

A company’s email open rate tells you the percentage of your mailing list’s subscribers who actually open an email you’ve sent out.

Assume you have 100 subscribers on your mailing list. Your open rate will be 70% if you have 70 subscribers who each open one of your emails on average.

Simply divide the number of subscribers who opened your email by the total number of subscribers to arrive at your email open rate. Then, double your answer by 100 percent.

If you have 70 subscribers out of 100, you get 100% of the result.

Open rates are a good way to get a sense of how well your email marketing plan is performing. It’s also a wonderful approach to assess if your emails are capturing your subscribers’ attention.

Use this as a key indicator to see if your email campaign plan needs improvement.

A poor open rate, for example, indicates that your customer does not follow the expected path through your sales funnel. Taking this casually would be a big mistake.

Factors affecting your email open rates.

There are a number of things that will influence whether or not your reader finds your email letter interesting.

These factors include the relevance of your emails to your subscribers, urgency, word count, and the time of the day you send them.

In addition, these factors will determine whether or not your audience will open your email.

As a result, these are the top five elements that influence your open rate:

1. Relevance to the Audience You Are Trying to Reach

Subscribers have a variety of preferences and needs. They fall into various categories and are propelled by interests that may vary drastically. When it comes to email open rates, the quality of the material in your emails can be a major stumbling block.

Sending out an email that offers inadequate content or no information of interest at all to those on your list will likely keep your following emails unread.

A person’s love for information increases when they can use it in real-world contexts. Sending out emails that are in no way valuable to the persons on your list is one reason why your email lands up in the trash or is labeled as spam.

So, it is important to target specifically the group of people who are interested in what it has to offer. They’ll be able to see it, like it, and then be able to open it up.

2. The content of your emails

Another key component is the content of the email. Yes, they’re eagerly anticipating it. Does it bother them, or is it something they’d prefer not to have?

In addition to providing your subscribers with essential information, you should also entertain them through the content of your emails.

3. The quality of your email list

A sign that your visitors are at least mildly interested in what you have to offer is if they opt-in to your email newsletter.

Emails that trick people into signing up for them are a certain method to get them thrown in the trash or labeled as spam.

4. During the Daytime

Sending out emails at the right moment is critical. In reality, there is no such thing as a perfect time.

Depending on their schedule, some individuals like to read their emails in the morning, while others prefer to do it in the afternoon.

Determining the best time to send emails might be tricky due to the fact that there is no universal solution.

Make sure to experiment with different times of day to find out which works best for you.

5. Subject Headings

Over a third of your subscribers will open an email based only on the subject line. Your email’s subject line is your first and, in some cases, your only opportunity to capture the interest of your subscribers and pique their curiosity.

As a result, pay attention to the subject line of your emails, as it accounts for a significant amount of the number of people that open them.

The subject line of your email should be as concise as feasible while providing as much information as possible about the substance of your message. As soon as your subscribers see it, they should be able to tell that you put some thought into the content.

Email Subject Lines That Get Opened More Often

In email marketing, getting a subscriber to open your message is half the fight won. Here are five sorts of email subject lines that can enhance your open rate and grab your readers’ attention at first glance:

1. Subject lines that pique the interest of the reader

Humans are inherently curious beings. They’ll be more likely to read on if your subject line piques their interest.

Keeping your readers inquisitive is a fantastic approach to enhance your email open rate. You’re intrigued by the subject line of this email from Digital Marketer, aren’t you?

2. Personalized Subject Lines

Your email open rate might increase by up to 50 percent if you personalize your subject line! Personalizing the subject line of your email goes a long way toward building trust with your recipients. This in turn increases their sense of trust for your brand.

Using the user’s name instead of the generic “Hello, valued subscriber” will grab their attention instantly.

Also, personalizing your email content based on information like relationship statuses, birthdays, and browsing histories helps to build a connection that is critical to the success of your email marketing.

3. Ads for Free Products in Subject Lines

Who doesn’t enjoy receiving free gifts? Individuals are motivated to take action as a result of them.

You may encourage your subscribers to read your emails by offering them freebies, incentives, and awards. This will encourage them to keep an eye out for your future emails. This email’s subject line piqued my interest enough to open it.

4. Subject Headlines That Make You Laugh.

A good way to start a discussion is with humor. In many cases, emails consist of in-depth articles written with the express purpose of motivating recipients to take action. As a result, if you send an email with a funny subject line, it will stand out in the inboxes of your subscribers.

In order to get your email open rates up, you need to use funny subject lines that attract the reader’s attention.

5. Shocking Subject Lines

The unexpected is a great method to pique a reader’s interest. Confrontation is a good way to get attention.

Care must be taken when employing surprising or contentious topic lines. When discussing surprising information, it’s crucial to be honest and authentic. Avoid making things that your viewers could find disrespectful in your subject line or turning it into clickbait.

25 Tips to Increase Your Email Open Rate

1. Trigger Curiosity

The fundamental aim of sending emails to your subscribers, in the first place, is to try to encourage them to perform an action. Using a subject line that piques their interest is a great method to get them to click on your CTAs.

Making your subject line a teaser, for example, will no doubt pique their curiosity and set them off to discover what your email has to offer. The likelihood of your email ending up in the spam folder is significantly reduced if you choose a catchy subject line.

2. Only use first names while addressing

Create a genuine connection with your subscribers instead of maintaining a pseudonymous demeanor. First names may go a long way toward making a subscriber feel more valued.

It’s as if you’re getting an email that’s been crafted just for you. This is a surefire way to get a positive response from your readers and compel them to read on to learn how your email can benefit them specifically.

Subscribers are more likely to open your emails if you address them by their first name.

3. Use Humor

A hilarious email might improve your readers’ day. This can even cause people to look forward to receiving emails from you and seeking for fresh stuff that you have to provide.

Create a connection with your followers by incorporating comedy into your posts. Having emails that do not seem too disconnected, impersonal, or dull are a wonderful start to raising your open rate.

Don’t forget to add value to your emails no matter how you choose to express yourself.

4. Beware of Spam Filters

In the vast majority of cases, spam emails will not be opened. As a result, you must exercise caution while composing your emails to avoid them being flagged as spam.

It’s true that spam filters have become more sophisticated. It is not necessary to send a spam email in order to be marked as such.

However, there are ways to ensure that your emails don’t get up in a spam filter, which is excellent news! The following are a few examples of them:

  1. If possible, avoid using spam phrases like “free” in the subject line of your emails.
  2. The subject line should be in lowercase characters. If your subject line contains uppercase letters, your emails may be flagged as spam.
  3. Authenticate your email account to keep spammers from using your email address to send unsolicited messages.
  4. Make it possible to unsubscribe from a mailing list.
  5. Add yourself to your subscribers’ contact lists by asking them to do so.
  6. Using your subscribers’ email addresses for any other purpose than what they signed up for is a violation of their trust and should be avoided.

These can help you dodge the spam filter and boost your open rates.

5. Use Emojis

Emojis, according to some, have no place in emails. We’d like to think otherwise. Using emoticons in emails isn’t a sign of unprofessionalism or a breach of ethical standards.

So, use emojis in your emails if you want. You can show your subscribers that you’re human and that you’re not sending them spam, and you can build a fun, personal relationship with them.

Adding emojis to your subject line will make your communication more personable and colorful.

6. Everything Should Be A/B Tested.

If so, you’re not alone. Simply do A/B tests to see which one is better.

An email campaign’s most effective content or aspect can be determined through A/B testing. Subject lines are only one part of your email’s content that you can experiment with; you can also test CTAs, graphics, and more.

The best technique to raise your open rate is to try various approaches to see which one resonates most with your subscribers.

7. Focus on the Interest of Your Subscribers

Having an email list is, of course, a means to an end: increasing revenue. However, this should not be the primary topic of your communication. There are a variety of strategies to boost sales.

You should instead write on topics that are of interest to your readers. Maintaining their interest and involvement as you guide them through your sales funnel is the ideal strategy.

Your subscribers will stay reading because they know there will always be something of value in your emails.

8. Find out the reason for a customer’s unsubscription.

Trying to unsubscribe from a mailing list may be a frustrating experience. To unsubscribe, you were most likely sent to an opt-out form with options for why you wanted to stop receiving emails from the company.

People prefer to unsubscribe from a mailing list if they find the emails to be too irritating or boring. In other words, when a subscriber unsubscribes, it typically means they’re not happy with anything about your email list.

This is a great opportunity for you to learn from your mistakes and avoid any additional subscribers from unsubscribing in the future.

9. Be a Good Neighbor

Even while it’s a good idea to go back and double-check your emails before sending them, you might not see your own errors. It’s possible that you’ll overlook your own faults because you were the one who created the material in the first place.

It doesn’t hurt to get a second opinion. To ensure that your emails are error-free, ask friends, family members, or coworkers to proofread them for you.

10. Check Your Emails for Errors

Proofreading is undervalued, say the pros at the well-known writing service Essay Tigers. After you’ve sent an email, it’s critical to go back over it and make sure you didn’t miss anything. Verify the content for any mistakes or inaccuracies, as well as to see if anything else needs to be adjusted. The importance of proofreading is vastly overestimated. After you’ve sent an email, it’s critical to go back over it and make sure you didn’t miss anything. Verify the content for any mistakes or inaccuracies, as well as any other issues.

A single grammatical error is enough to turn off most individuals. Ignoring punctuation marks or substituting “is” for “had” will not save you from losing subscribers.

Grammar and spelling checkers like Grammarly can help, so don’t be afraid to use them if required.

11. How to End an Email with a Question to Inspire a Response

You may use this strategy both at the beginning and at the end of an email to pique interest.

Your subscribers will engage with you more if you ask them questions. Your query can be answered in a follow-up email, or you can pledge to do so. You can count on your subscribers eagerly anticipating your next email campaign.

12. Don’t Overburden Your Readership.

Do not send out too many emails too quickly. It’s understandable that you’re eager to spread the word about all of the fantastic new material you’ve just created. Send them out one at a time, but avoid the temptation!

Subscribers will be eager for more if they have time to process the information.

Your subscribers will look forward to your future emails if you spread out your communications evenly and attempt to keep them on their toes.

13. Unread emails might be resent.

Your email open rate may be poor because your subscribers haven’t seen your emails in their inboxes yet. A poor subject line is the most common cause of this.

Re-sending these emails with a new subject line may help alleviate the problem. That’s all there is to it.

14. In order to keep your subscribers happy, you should allow them to set their own email delivery schedules.

Your email open rate may be increased by letting your subscribers decide when they wish to receive your messages.

Let them decide when and how often they want to get your emails, and you’ll have a greater shot at getting them opened.

The higher your open rate, the more power you provide your subscribers over receiving your emails.

15. In order to elicit a sense of anticipation, it is important to build

Profit from your subscribers’ apprehension over missing out on great material. Provide them with valuable material or special offers in order to keep them engaged.

Your readers will look forward to your future emails if you maintain a high level of consistency.

16. In order to make your content useful, you must first create it.

This is critical right now. Ensure that your material is reliable, valuable, and relevant to your readers.

Only produce content that is relevant to and useful for your subscribers because they are interested in your topic in the first place.

17. In order to grow your email list, use opt-in forms.

Don’t make folks join your mailing list against their will. A connection cannot be built in this manner. You should treat your email list as if it were a long-term relationship.

Subscribers are more likely to read your emails if they voluntarily sign up for your mailing list. People can opt out of receiving your emails by filling out an opt-in form.

18. Optimized images are a must.

An image may convey so much more than just text alone. Users will be able to connect more readily with your email if you include graphics in your text.

In addition to being an effective summary of your email’s content, images encourage your readers to open and interact with the message more thoroughly.

19. Engage with Quizzes

When done correctly, quizzes may be a lot of fun. Quizzes are a great way to engage your readers and keep them engaged with your material.

20. Create Email List Segments

Segment your email list instead than just creating one. When you send out emails that are carefully customized to the interests of your readers, you improve the likelihood that they will be read.

Data from your subscribers will be required, of course. For email list segmentation, look beyond basic demographics like age, gender, and geography to include more in-depth behavioral data such as web surfing habits and other online activities.

You’ll need to put in some effort, but your email open rates will explode.

21. Help Your Subscribers.

Help your target audience by identifying and resolving their problems. I love the use of images, movies, and quizzes. But don’t forget to try out a few simple solutions that have worked for you.

Begin by identifying issues that are specific to your market and creating content that addresses these issues.

You’ll have a higher open rate for your emails if you’re consistent with the advice you provide and give your subscribers something to anticipate.

22. Ensure that you are sending out enough emails.

There is a fine line between sending the right amount of email and sending the wrong amount of email. Subscribers are prone to losing interest in your content.

How can you find a middle ground?

You need to first learn what is working in your field. Sending emails on a regular schedule, whether it’s twice a week or four times a month, is critical. As a result, your email open rates will rise steadily.

23. Make an Impression

They need to know who is sending them emails all the time. If you keep changing your name in every email, this will be difficult.

As a result, it is critical to pick a distinct sender name and keep to that identity.

In the event that your company is a personal brand, you may even choose a more ornate typeface like this. This will help your users get to know you better and develop a personal relationship with you.

24. Keep Your Emails to a Minimal Amount of Words.

Keep the email to a minimum in length. Nobody enjoys reading a lengthy, monotonous email that goes on for a long time. For ease of reading, emails to your subscribers should be succinct, to the point, and correctly paragraphed.

Your subscribers aren’t likely to spend all day reading your emails. Somebody else is also bombarding them with emails. As a result, you want to make it easier for your subscribers to finish reading your emails by delivering them short, concise messages.

25. Consider Statistical Data

Numbers are a favorite pastime for many people. Your readers will question why they aren’t winning if you use a subject line like “10 percent of individuals on Earth are winning.” How am I going about this wrong? No one knows.

They’ll open your inbox to find the answer to this query since they know it’s there. However, if you need to utilize statistics, do so and watch your email rates rise.


In the event that you’re dissatisfied with your open rates, you now have the tools to improve them. If, on the other hand, you’re satisfied with your email open rates, it’s not a bad idea to make some tweaks.

If you’ve enjoyed this article, please click on this link to schedule a free email marketing consultation!

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