Email Marketing

That Converts

Email Marketing is all about maximizing revenue from your EXISTING customers. The easiest customer to sell to is the one who has bought from you before and at Underground Ecom we specialize in turning one time purchases into lifelong customers

Book your free 30-minute strategy session now


Click below to book a 30 minute strategy session with one of our team.

We will go over your current email marketing strategy with you and how Underground Ecom can take it to the next level for your store.



Email marketing is proven to have the best ROI of ANY marketing channel and Email Marketing done right can add an extra 10% – 30% revenue to ANY business. Without implementing email marketing you are simply leaving thousands of dollars on the table.


We know you don’t have the time to become an email marketing expert. We know that your focus should be growing your business! That’s where we come in. Work with Underground Ecom and rest easy knowing that you are maximizing the value of email marketing and not losing out on thousands of potential sales.


Below is our email marketing strategy broken into it’s 5 foundations. We implement these 5 foundations with every client we work with to maximise the value they can obtain from their email marketing


Campaigns are emails that we send to your list of subscribers every week. We use this opportunity to entice your subscribers in to repeat purchases using social proof, scarcity, and engaging content. By varying our content we keep your list engaged with your brand increasing LTV


Important Features

  • Weekly emails sent to your subscriber list
  • Variety of strategies used to maximize conversions
  • Varied content to increase customer LTV


Flows are series’ of emails triggered by customers actions for example the Abandon cart flow is triggered when a customer starts checkout but doesn’t purchase. Flows allow us to reach customers who have a high buying intent and drive them to convert. We use flows to increase your AOV, reduce abandon carts and maximize revenue for your existing traffic.


Important Features

  • Reach customers with high buying intent
  • Maximize revenue from existing traffic
  • Increase AOV

List Growth

Growing your email list allows us to reach more potential customers with our campaigns. We use an exit intent pop up a strategy to turn exiting customers into subscribers who we can retarget with campaigns.


Important Features

  • List growth increases campaign effectiveness
  • Turn exiting traffic into subscribers
  • Minimal disturbance to converting traffic

Split Testing

Every email list is different so we use split testing throughout our email marketing strategy to optimize our emails and make data-driven decisions. Unlike other agencies, we split test absolutely everything including the subject line, design, content and send time


Important Features

  • Allows us to optimize conversions
  • Teaches us what converts your audience
  • We split test everything


Every customer is at a different stage so we use powerful segmentation to send them relevant content. We segment your customers by location, the number of purchases, what they purchase, when they purchase, what emails they have opened and a number of different factors so that they receive content that is personalized to them and has the highest chance of driving conversions.


Important Features

  • Allows us to send relevant content to your customers
  • Increases chances of conversion
  • Relevant content more engaging for your subscribers


  • Client Image

    Underground Ecom has done great work on the email flows so far - they're killing it and all the emails/popups/etc so far look awesome! such a night and day difference between working with my last email agency and working with you guys, so thanks for the great work so far! I'll definitely be referring them whenever I can!

    • Jordan George
  • Client Image

    When you hire Underground Ecom for email marketing, They jack up your optin rate by 700% on day 1 and get your flows from 7% to 29% on Day 1 also. #mindblown that's a 400% increase in email revenue and we haven't split test them even further yet, or launched campaigns.

    • Youssef Bennani
  • Client Image

    When our ad account got restricted Underground Ecom was able to bring us an extra $1,000 in revenue and keep us going!

    • Scott Cho
    • Hight Ticket Store Owner
  • Client Image

    Underground Ecom has helped me generate $49,000 in just under 2 months. I'm very happy with their services and would recommend to any store doing 5 figures or above

    • Ivy Zhu
    • Store Owner and Eccomerce Coach
  • Client Image

    Underground Ecom really helped me up my email marketing game for Black Friday this year. They helped me avoid the spam filter and a ton of other common pitfalls that were causing our emails to go unseen. If your looking for any help in this arena definitely hit them up!

    • Harriet Marchant
    • Store Owner