by Georgi Todoroz | Jul 28, 2026 | Uncategorized
A replenishment flow reminds a customer to reorder a product they are about to run out of. For brands selling consumables, it is one of the highest-leverage automations you can build, because the customer already likes the product and the only job is timing. That...
by Georgi Todoroz | Jul 28, 2026 | Uncategorized
Almost every Shopify store has an abandoned cart flow. Most of them are leaving money on the table without knowing it, because they are built on the default template, triggered on the wrong event, and missing a large slice of the people they should be catching. A...
by Georgi Todoroz | Jul 28, 2026 | Email
Subscription brands run on different maths to one-time DTC. A regular store makes its money at the point of sale, so the flows that matter are the ones that drive the next purchase. A subscription brand has already won the purchase. The job is keeping it alive through...
by Georgi Todoroz | Jul 28, 2026 | Email
A lead magnet is the offer you give someone in return for their email address. A discount, free shipping, a size guide, a quiz result. For most DTC brands it is how website visitors become subscribers, and it is often the first thing a customer ever sees from you....
