by Georgi Todoroz | Jul 28, 2026 | Uncategorized
Every paid Klaviyo account already includes unified profiles, identity resolution, predictive analytics, lifetime storage and 350+ integrations. That is a working embedded CDP. The question is never whether you have one. It is whether the paid tier on top is worth...
by Georgi Todoroz | Jul 28, 2026 | Uncategorized
Deliverability problems get diagnosed backwards. Opens drop, someone panics about subject lines, and three weeks later the real issue, a reputation problem that started when the list got blasted in November, is still there doing damage. Deliverability is not one...
by Georgi Todoroz | Jul 28, 2026 | Uncategorized
Everybody quotes LTV. Almost nobody calculates it correctly, and fewer still act on it. Most of what gets called an LTV number is a vanity figure: all-time revenue, every cohort blended together, no margin applied, no time window attached. It looks great on a slide...
by Georgi Todoroz | Jul 28, 2026 | Uncategorized
Most post-purchase flows are just paperwork. Order confirmation, a couple of shipping updates, a review request tacked on the end. That is a receipt sequence, and it burns the best window you get with a customer all year. Think about where someone’s head is...
by Georgi Todoroz | Jul 28, 2026 | Uncategorized
Browse abandonment is the flow brands add third, after cart and checkout, and it is the one most likely to be built wrong. Done properly, it catches the largest audience in your funnel: people who looked at a product and left without adding it to cart. Done badly, it...
